A year after GRAMMY Awards updated the Best World Music Album category to Best Global Music Album to honour artists across the globe, the organization has announced its latest digital series: Global Spin, a performance series spotlighting artists from around the world.
A platform to support international artists, Global Spin is born out of the exploding global music scene taking the world by storm today.
Whether it be Nigeria’s dynamic duo of Wizkid and Tems sweeping the world off their feet with their chart-topping track “Essence” or South Korea’s BTS serenading their way into the millions of hearts of the BTS ARMY, global music and artists are dominating today’s worldwide music industry like never before.
Shawn Thwaites, a Project Manager in the Recording Academy’s Awards department and genre manager for Global Music, partly credits the international growth of global music to the new and rising wave of Afrobeats artists.
Still, he notes Afrobeats and global music at large are nothing new; pioneers like Fela Kuti and boundary-pushers like Brazil’s Djavan laid the foundation for today’s scene decades ago. “It’s always been here—we’re just catching on,” Thwaites says of the global music sound.
As Afrobeats and Afropop continue to rise in the global music sphere, Thwaites also points to “the whole continent of Africa” as well as regions like Brazil, Trinidad, Barbados, Latin America, Asia, and beyond as locations with thriving music scenes to watch. “There’s so much music all over this world. Global music is truly global,” he reflects.
“The growing interest in global music means a lot more people from different walks of life and different parts of the world will now be able to relate to my genre of music: Afrobeats,” Ghanaian Afropop, dancehall and R&B singer/artist MzVee adds.
“I believe music is a global language that transcends all boundaries, and I want to reach fans in every corner of the world, despite the differences in language and genres. My dream is to see global music reach every corner of the world, for global music to break all barriers, to see my music being consumed by everybody, [regardless of] the differences in language, culture [and] religion.”
Each episode of Global Spin will feature a performance from a notable artist or group and will celebrate both the creators and their home countries.