What started as an individual call by Ghana’s finest male vocalist and reggae – dancehall artist Rexford Kojo Amoah well known as Shatta Rako for the promotion of real talents than half baked yet overhyped artists in Ghana seems to be catching fire as others including a number of Ghanaian musicians and music lovers continue to speak about it on social.
Among artists who have shown support for the campaign on social media are Blak Rasta, Epixode, BET Award winner Stonebwoy, Ennwai, Kaakie and others.
Although a number of people deviate from the real intent of the campaign, they seem to buy into the idea in promoting their materials.
To support the campaign, Shatta Rako on Apr 6, 2015 released a single titled Talent Over Hype.
Speaking on the reason for the call, Shatta Rako explained;
“The media seems to be forgetting how powerful it is..let’s not forget it is the fourth arm of Government and therefore has enough power to turn the hands of time. I get worried when the conscience of some media personalities are bought with coins and as such can’t support the best talents out there…. tune in to most radio stations and what you hear on air is awful. “
Adding to that, multi award winning reggae artist and radio presenter Blakk Rasta in an interview on ETV Ghana disclosed the Ghanaian society supported mediocrity hence it’s inability to have it’s music all over the word unlike Nigerian music.
Looking back a year after mounting the campaign, Shatta Rako believes a little more push would drive home the message of his campaign.
Would you prefer to sit back and enjoy quality music over noise and hype?
Listen to Shatta Rako and Root Eye as they call for the cleansing of Reggae and dancehall music in Ghana on “Clean Di Dance”.