Google has announced it will support 10 emerging Nigerian music artists through Mr. Eazi’s emPawa Africa initiative .
This was made known at the third annual Google for Nigeria event where new products and features to make Google more helpful to more people in Nigeria and across Africa were introduced.
YouTube announced a commitment to support emerging talent in Nigeria. In the initial phase, YouTube is teaming up with Nigerian music star, Mr. Eazi and the emPawa initiative to support 10 emerging Nigerian music artists to build their craft, increase their fanbase and connect with the world through YouTube.
We will support 10 emerging Nigerian artists to help build their craft, increase their fanbase and connect with the world through @YouTube. This effort will be driven through emPawa Africa, an initiative and incubator launched by @mreazi. #GoogleforNigeria pic.twitter.com/jtG9NAUVDv
— Google in Africa (@googleafrica) July 24, 2019
Launched by Mr. Eazi, emPawa Africa empowers the next generation of African artists, equipping them with the tools, knowledge, network and investment they need to become independent music entrepreneurs. So far, emPawa has supported 22 Nigerian artists to provide training to build their skills through digital platforms such as YouTube.