Take A Cue From Mr. Eazi, Don’t Go To Sleep After Releasing Your Albums
Over the years, I have monitored the enthusiasm with which most Ghanaian artists announce the release of their albums, the buzz that precedes the album’s release and how the buzz together with the albums die suddenly after their release.
Yes, unlike elsewhere where the bulk of the work begins after album releases with tours, activation and more, most Ghanaian artists perhaps seem interested in having albums to their credit.
If any artist should ever go to sleep after releasing an album, I’m thinking it should be J.Cole, Kendrick Lamar, Nicki Minaj, Jay Z or Beyonce and not a Ghanaian artist.
I remember once addressing Sarkodie in an article stating why he needed not release the Sarkology album as at the time but as he may have it, he had his own plans.
Well, this article is not to force any artist but to tickle our senses into looking at other revenue streams after committing so much into making albums and shooting videos. It saddens my heart that most artists can ONLY depend on monies made from performing at shows and events in a country where no proper structures exist even for royalties.
Many, who describe themselves as fans would also not buy singles, even to talk of albums but would want to download them for free.
From December 2016 till now, I can count a number of released albums which are either sitting on the PCs of these musicians and their managements or woefully been displayed on digital platforms such as iTunes, Tidal etc.
Well, I’ve got a few questions to ask.
How about embarking on a nationwide tour after an album release? Well, you may not necessarily tour the 10 regions of Ghana but just like most Gospel artists do by launching their albums in their own churches, what about launching these albums with big concerts in your strongholds?
Again, we may make a case about inadequate funds and little or no venues for bigger events but what about making do with the very little we have?
How about partnering event organizers in various regions and embarking on such tours? I remember reaching out three big artists prior to their album releases and asking that we put together album tours in their strongholds just so they could raise some money from merchandise, albums and performances during the tour but your guess is as good as mine.
I’m yet to hear from any of them despite continuously pressing harder.
Following recent events with the release of Jay Z’s 4:44 album which went platinum on his own platform after a week, one may think you’ve only got to be a GOAT to do that but hey, you could also do that.
Can anyone learn from Nigerian born Ghana based musician Mr. Eazi who after the release of his mixtape Accra To Lagos, has toured almost every continent and still playing festivals around the world?
This does not come easy especially when you do not have a team that understands the business to the music. As a matter of fact, I’m not surprised with Mr. Eazi’s success since he has always maintained that he wants to be a billionaire.
Well, let’s not think within a box. Perhaps, it’s time we thought as if no box existed.
Check out a list of albums released since 2016 and mention one that is extremely doing well.
Well, but for Shatta Wale who announced a few tour dates with his album After The Storm, very little was heard about the others.
Below is a few of albums released since 2016. Which one did you hear about and how well did they fare? Any idea?
- Kaakie – Kaakit Up
- Efya – Janesis
- Epixode – Spar Junkiez
- Shatta Wale – After The Storm
- FOKN Bois – FOKN Ode to Ghana
- M.anifest – No Where Cool
- E.L – Bar III
- Rudebwoy Ranking – Elevation Time
- Omar Sterling – Victory Through Harmony
- D-Black – Light Work
- Black Prophet – Stories of Life
- Shatta Rako – Preface
- Sonnie Badu – Sounds of Africa
- Flowking Stone – Gifted
- Cabum – The Beginning
- Yaa Pono – Faster than gods
- Medikal – Disturbation