From Drill Music To Fashion Royalty: Braa Benk Named As Creative Director At BRVYS In Collaboration With ZukMe App

The streets of Kumasi didn’t just give the world a new sound; they gave the world a blueprint for a global cultural takeover.

At the heart of that explosion was Braa Benk, a pivotal voice in the Asakaa (Ghanaian Drill) movement. Now, the visionary who helped push raw Ghanaian street culture to the global stage is officially pivoting his focus from the microphone to the mood board.

In a move that proves culture is a fluid, living thing, Braa Benk has been named the Creative Director of BRVYS. Joining forces with brand partners Elvis Duah and Julius Duah, Braa Benk is proving that the same “pressure” and “truth” that defined the drill scene are the very elements needed to disrupt the fashion industry.

For Braa Benk, this isn’t a departure from his roots—it’s an evolution.

“Culture doesn’t switch lanes. It evolves,” the brand narrative states, emphasizing that the intensity that shaped Asakaa is the same energy now driving the creative direction of BRVYS.

Every stitch and every silhouette in the BRVYS collection is intentional, carrying the weight of the streets and the polish of high fashion. By bridging the gap between music and aesthetics, Benk is ensuring that the “sound” of the culture remains loud, even when the music stops.

But the vision goes beyond just clothing.

Braa Benk aims to establish a sustainable ecosystem for fellow creatives.

The announcement also highlights a strategic partnership aimed at opening doors for the next generation of talent. Speaking on his vision for the future, Braa Benk noted:

“This collaboration with ZukMe LLC will create an opportunity for musicians to be able to explore other potentials they may have. It was a right step towards a great future,” he said.

This partnership signals a shift in how Ghanaian artists view their brands—moving away from being “just musicians” to becoming multi-hyphenate moguls who own the space where fashion, tech, and sound intersect.

With Braa Benk at the creative helm alongside the Duah brothers, BRVYS is positioned to be more than just a clothing line; it is a cultural monument. As the brand continues to drop pieces that carry the “energy of the movement”, the world is watching to see how the Kumasi-born aesthetic continues to conquer global fashion capitals.

Check out some of the BRVYS Apparel HERE