Ghanaian music channel 4syte TV has announced it will henceforth give more room to local content.
Speaking to George Britton, a campaigner for more local content on Ghanaian media platforms, Rev. Erskine disclosed 4Syte TV had upped its content giving room to 85% Ghanaian content.
He states, “Now we are airing 85% of Ghanaian music content from HipLife and HighLife On 4syte Tv. 4syte believes Ghana begun the afrobeat journey with our HighLife and HipLife genre and we want to keep these genres fresh in people’s memory.”
Perhaps unrelated but this comes at a time revamped music channel FIESTA announced it will as part of its new direction air 80% Ghanaian content giving 20% room to other content from all over the world.
Head of FIESTA Jay Foley who took over FIESTA weeks ago has however said there is no competition between the two music channels especially as he (Jay Foley) had earlier spoken to a number of people including CEO of 4Syte TV on directions to better place the channel and promote Ghanaian music to the rest of the world.
“I’ve spoken to people. I’ve had extensive discussions with Ignace of 4Syte TV even about this decision. We’ve shared a lot of ideas, things we can do, how we should go about it. It’s not a competitive brand to 4 Syte TV in no way but I feel we are all in the same vein of promoting Ghanaian music videos,” Jay Foley said.
Previously owned by Abraham Ohene Djan, FIESTA was acquired by EIB Network two years ago and has since August 1, 2018 seen more relevant and engaging content.
The revamped FIESTA went live on August 1, 2018 and be accessed on DStv channel 329.
4syte TV on the other hand is a fee to air digital channel available.
Starting off as a 30-minute entertainment programme on TV3, the brand has since grown to become a complete 24 hours digital television station in Ghana.
Does a musician need to pay before his/her music video is aired on any of the channels?
Over the years, Ghanaian musicians have alleged and complained of being charged huge sums to get their videos aired on 4Syte TV.
However, information available to Ghana’s Hub For Pop Culture And Urban Entertainment News -www.nydjlive.com indicates that a musician would only have to sign a release form to permit FIESTA air their content.