We Won The Coachella Lawsuit – Afrochella Co-Founder Discloses

Co-founder of Afrochella, one of Africa’s biggest music festivals in Africa, Ken Agyapong Jr, has revealed that his outfit has won the cases brought against them by Coachella Valley Music and Arts Festival and its organizer, Goldenvoice.

Although Mr Agyapong would not give details, he revealed all was good with them.

He made this known when the host of Day Break Hitz, Andy Dosty asked him during an interview on Tuesday, January 10, 2023.

“I can’t speak much about it but we’re good. We won the cases,” he said.

Despite winning the case, many have asked why his outfit would change its name from Afrochella to Afrofuture and Ken had an answer.

“This is a rebirth, starting something new. The future is Africa and we want people to come to Africa, so that is why we wanted to do AfroFuture. The future is bright and we want more people to come to the continent,” he explained.

Mr Agyapong said the rebranding of Afrochella to AfroFuture had no correlation to the lawsuit.

In October, the Coachella Valley Music and Arts Festival and its organizer, Goldenvoice, sued Ghana’s Afrochella for alleged trademark infringement.

The lawsuit was filed in a California federal court on Wednesday, October 5.

In the suit, Coachella and Goldenvoice claimed that Afrochella is “intentionally trading on the goodwill of [Coachella and Goldenvoice’s] well-known COACHELLA and CHELLA festivals and trademarks by actively promoting music events in the United States and in Ghana using the confusingly similar mark ‘AFROCHELLA’ and by fraudulently attempting to register Plaintiffs’ actual trademarks as their own.”

Meanwhile, the event will return in 2023 as ‘AfroFuture’.

Explaining why, Mr Agyapong said “at the beginning of last year (2022) in February, when we dedicated that the theme for the year will be Afrofuturism, that is when we actually came up with the idea of changing names. Because, in the long run, we knew we were going to change the name,” Mr Agyapong told the host Andy Dosty.


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