Over the years, Ghanaians just like many other African countries apart from South Africa and Nigeria continue to cry about the domination of music content from the a fore mentioned countries on Africa’s biggest music platform MTV Base.
Although it makes sense to place all an eye on all these countries, Tim Horwood, Channel Director for MTV Base Viacom International Media Networks Africa believes the business realities of the company must not also be overlooked.
Speaking to www.nydjlive.com during the Multi Choice Africa Content Showcase Extravaganza in Mauritius, Tim disclosed he biggest audience of the channels were based in South Africa and Nigeria which automatically means, more content from those geographical areas.
Viacom international took part in the 5 day Multi Choice Content Showcase held in Mauritius. Find more details on social media or join the conversation with #OnlyTheBest
VIMN Africa offers the most comprehensive international broadcast portfolio on the African continent, reaching more than 100 million viewers across 52 territories in Africa.
VIMN Africa currently comprises 15 separate TV channels and 5 consumer websites, as well as multiple mobile and social media sites. The company’s African business interests include content production and distribution, spot sales, 360 degree sponsorships, events, mobile, digital and consumer products.