I’m so sure many of us grew up watching amazing TV content from Disney and can even as of today relate to their growing brand globally. Not to talk of the amazing franchise to Star Wars, Marvel movies and so many others.
Ever wondered how they continue to remain on top of the ladder in such a competitive market?
Deidre King, Head of Marketing at the Walt Disney Company Africa in an exclusive interview with www.nydjlive.com at the ongoing Multi Choice Africa Content Showcase Extravaganza in Mauritius shared some light on the continuous success of her outfit.
According to her, the brand has and continues to be successful due to its heritage. It is quite worth noting that everyone has a Disney story.
stood test of time because of its legacy, everyone has a
“I believe our success today is because of the heritage and legacy we have as a company. Everyone has a Disney story”
The Walt Disney Company, through its subsidiary and affiliated companies, has been active in Africa, primarily in South Africa for more than 50 years and according to research conducted in these territories, Disney is the most highly-regarded international entertainment brand in South Africa, Nigeria and Kenya.
Disney’s diverse brands include Pixar, Marvel, ABC, ESPN, Star Wars and of course Disney