Arcade Content dominated the music video category at the Loerie Awards, which honoured the advertising industry’s best creative work across Africa and the Middle East.
Arcade took home Silvers for Riky Rick’s Exodus, directed by Kyle Lewis, and Sons of Kemet In The Castle of My Skin, directed by co-founder Lebogang Rasethaba. These were the only Silvers and the highest accolades awarded in the Music Video category this year.
Stilo Magolide and Sibot from Say Thank You also won a Craft Certificate for Original Music and Sound Design on Castle Lite Ziyabanda, where they teamed up to create the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C. Directed by Lebo, Ogilvy’s campaign for the music video also won Bronze for Digital Integrated.
With 23 nominations, Arcade was the second most nominated production company overall going into the Loeries, just behind sister company Egg Films on 24. They ended the weekend with four Silvers, three Bronzes and a craft certificate for their brand films and music videos.
“Congrats to Riky Rick, Sons of Kemet, Stilo Magolide and Sibot,” says Arcade co-founder and managing director Colin Howard. “Our vision for Arcade of giving marketers access to music and popular culture is gaining momentum and this recognition at the top advertising awards for Africa and Middle East is just another sign of the rising profile of African music videos and the opportunity they present to brands.”