Fenty Beauty, a cosmetics brand launched in 2017 by pop star Rihanna is officially opening in 8 countries on the African continent.
On Tuesday, May 10, 2022, the singer/designer/beauty entrepreneur announced the forthcoming launch.
In a tweet, Rihanna said;
“I’ve been waiting for this moment!! @fentybeauty & @fentyskin are finally dropping in AFRICA!!! Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica”
— Rihanna (@rihanna) May 10, 2022
Popular for its broad inclusivity across skin tones and gender, especially its Pro Filt’R foundation, Fenty Beauty products have received high demand in a number of African countries in the past few years.
In 2021, Rihanna’s Fenty Beauty products were named the favourite cosmetic brand in Ethiopia, Jamaica, Kenya, Nigeria and Trinidad & Tobago according to research by cosmetics education site, Tajmeeli.com.