Known for his entertaining and vibrant personality, Abeiku Santana has taken on the responsibility of revamping the Ghanaian tourism sector. He’s running an informative and educative campaign on the various attractions in Ghana that will catch many a tourists’ attention.
With over a decade experience in radio in various parts of Ghana, his work with the Kenyan Tourist Board and his popular nationwide ‘Alomo’ tours; it is safe to say that he is the right man for the job. He has launched periodic social media campaigns on the subject of Ghanaian tourism and has been on the road, educating commercial drivers and street vendors on how to relate with tourists and foreigners, in general.
Asked why he’s taken upon the responsibility of Ghanaian tourism, he said “Ghana has so many stories and history to share with the world. The people have varied cultures; the language, food, clothing, etc. Even though we are a very diversified group of people, we are still able to function in a unified democratic style of governance. Just this is one major fact we can promote.”
To demonstrate how seriously he takes Ghanaian and Africa’s tourism as a whole, he’s gone back to school to get a Master’s Degree in Tourism at the University of Cape Coast. As the team worker that he is, he has looped in all his colleagues in different print, radio and TV media to get on board his tourism success train.
“I have been working with the Minister for Tourism, Culture and Creative Arts, Elizabeth Ofosu-Adjare, to remodel our tourism industry and make it viable to international interests. We already have all that it takes to be a number one tourism spot in West Africa. Now we need to put the work in and get the message out there.” He said.
He urged all Ghanaians living abroad to continue sharing good information about the Ghanaian culture whenever they get the opportunity.