Tesco, Asda, Amazon and Toys R Us have all been told by Sony to stop taking orders which guarantee a console on its launch date, according to a report in The Sun.
Some large stores have said they expect Microsoft to follow suit and tell them to stop taking pre-orders of the Xbox One which guarantee customers a console on the day of release.
A set date has not been announced for the PlayStation 4’s release – the first new version of the console in seven years – but it is expected to be out in the UK before December, allowing it to compete with the new Xbox for a slice of the Christmas market.
“The fact both consoles are released at the same time means the excitement is enormous,” Stuart Miles, editor of gadget website Pocket Lint, told the paper.
“Both companies have had far more pre-orders than expected. This is good for both firms but they need to ensure they can meet demand. Problems longer term can seriously dent sales.”
It has been eight years since the last version of the Xbox was released.
The PlayStation 4 will come with a Blue-ray drive for games and films, USB and ethernet ports and also Wi-Fi and Bluetooth connections.
Gamers will need a PlayStation plus membership to play multiplayer online games, but once logged on to the console they will be able to add up to 2,000 friends to their friend list and be given personalised game recommendations.
The console will retail at £349.