Pepsi Withdraws Sponsorship Of Wireless Festival After Kanye West Booking

• West, who has previously been criticised over his antisemitic remarks, will top the bill for all three nights of the festival.

Pepsi has withdrawn its sponsorship of Wireless Festival, which Kanye West is due to headline, after Sir Keir Starmer joined criticism of the event.

The US rapper has previously been condemned over his antisemitic remarks.

Prime Minister Sir Keir Starmer said earlier that it was “deeply concerning” that West was set to headline Wireless.

In comments first reported by the Sun on Sunday, Sir Keir said that West had been booked “despite his previous antisemitic remarks and celebration of Nazism”.

“Antisemitism in any form is abhorrent and must be confronted firmly wherever it appears,” the prime minister said.

“Everyone has a responsibility to ensure Britain is a place where Jewish people feel safe.”

West, 48, was announced earlier this week as the headliner for all three days of the rap and R&B festival in north London in July.

The festival is marketed as Pepsi presents Wireless – the brand was the main sponsor.

As of Sunday afternoon, the festival website still said, “Pepsi MAX are a long-standing partner of Pepsi MAX presents Wireless Festival and look forward to creating more musical moments together.”