Lovin Cee shares the Broadcasting Journey. All you need to know about him

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Born on the 3rd day of the third month and depending on where you start counting your days of the week,the third day(Wednesday) in Dusseldorf Germany, William des Bordes aka Lovin’C who worked for five years as Editor for the English Department and Anchor for the Current Affairs programme NEWSLINK, says it’s been a very challenging route to the outfit he still strings for-Deutsche Welle.

Cee the second of five children says he couldn’t have done it without God on his side plus humility, hardwork, perseverance, determination and self-confidence.

Education and respect for mankind is also key, he adds.

Born to two medical practitioners Dr.Louis Des Bordes and Dr (Mrs) Irene des Bordes, showbiz in any form was always going to incur the displeasure of his strict parents. Lovin Cee who fell into a swimming pool in Neuss-Germany at age 3 but survived miraculously recalls having to tip-toe around midnight during his teenage years, when his parents were asleep to scale walls, so he could make it to FOX TRAP NIGHT CLUB (his second nite club as a full-time DJ) where he was the main centre of attraction. The first was The City Hotel (now Golden Tulip) Night Club where he was issued with a death threat by his co-DJ who realised that Cee could take over his job. KIRA-VI NIGHT CLUB was his last before he left for Germany in March 2003.

I was stunned when my mum yelled at me after one of my numerous forays one early morning in the early 90’s indicating that my colleague had warned her to ask me to quit the job or cease to exist but I never relented and forged ahead until I got an offer from FOX TRAP to join them in 1991.

There were days when revelers would pay and get into the night club and settle down to jazz music while Mr Francis Poku(Afro)CEO of this business would drive surreptitiously to my house after midnight and wait till I sneak out stealthily before the real jam could start.Cee recounts and says it paid off in a way when they were voted the BEST NIGHT CLUB in Ghana in the year 1994 by the Ghana Tourist Board.

The winning ways continued when KIRA VI, the club he worked with won the Ghana Tourist Board BEST NIGHT CLUB AWARD in the year 2001.A very remarkable achievement at the time since clubs like GLENNS and LIPPO LIPPS were at their peak. This was against HOT CLUBS in Accra like MIRACLE MIRAGE, BALM TAVERN, and HIS MAJESTY. His colleagues at the time were Alan T (then a student with KNUST) who is now one of the Bosses for the Shell petroleum company, Magic Sam formerly of Accra KOTTON CLUB & FOX FM, Joe Davies formerly of MIRACLE MIRAGE NITE CLUB in Accra who has passed on and Rastaman King Batuka now residing in London. Lovin Cee’s passion for music could be traced back to his days at Prempeh College in Kumasi in the mid 80’s where he spent most of his pocket money on buying TDK, MEMOREX and BASF etc tapes to record brand new R N B, Soul, Pop, Jazz joints released monthly but how did he get behind the console?

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He explains that his frequent trips to recording studios earned him a very good acquaintance with most of the top disc-jockeys in Kumasi including Jimmy Young, Soul Bambaata who is now a politician and Waf Jay. He was following their mobile spinning group called DEF JAM when school was on recess to most of their gigs around town and even out of town. The turning point was when their MC Bambaata as controversial as he was then, failed to show up at an INTERCO/SUPERZO JAM at Freeman Hotel in Kumasi because he had a gig at DIMLITE NIGHT CLUB that very night, so Jimmy was left all alone and he usually spun without talking so he gave Cee the microphone to fill the vacuum for Bambaata and that was it. People marvelled at the dexterity Cee unleashed behind the microphone at that tender age.

I was a teenager schooling at the time and will join extra classes most of the time completely worn-out. I remember one lecturer at UST Koo Armah who was taking me through English literature had a tough time with me owing to my truancy but in the end it paid off and I made the grades

Lovin Cee reveals that the secret to his success in showbiz was the fact that he hardly missed any spectacular show by KWESI KYEI DARKWA aka KKD-the finest who is his mentor after their group DEF JAM performed with him at the UNITY HALL WEEK in UST in the early 90’s and they’ve been great buddies since then.

I will never forget his encouragement and advise to fight ahead and make it big in this industry. He even offered me a motivational tape delivered by the renowned American speaker LES BROWN which was very helpful.

I still remember when he use play tracks like My Grandfather’s Clock, Quincy Jones Back on the block and Kool Moe Dees, How ya like me now on his POP CHAIN shows and Late Afternoon Shows on GBC. I was also all ears to Tommy Annan Forson, the late Charlie Sam and the late Barima Ohemeng Kwatia of GBC Radio and TV.

On the international scene he reiterates that he listened to BBC’s Multi-track shows on Tuesdays and Thursdays and DEAR DLT hosted by one David Travez on Saturdays.

William says he also used to also listen to mixed tapes from FUNKMASTER FLEX OF NEW YORK’s HOT 97 fame so when Cee finally crossed into mainstream DJ-ing, he was already armed to the teeth. Even till date, as was showcased recently when he held people spellbound at a party in East Hartford, Connecticut- USA before Christmas last year.

A great fan of CNN’s Larry King and Richard Quest, William also enjoys watching and listening to HBO’s REAL TIME host BILL MAHER. Listening to music, reading, watching movies and sports remain his favourite pastime. On the International music scene he admires R& B crooner USHER and sexy Diva BEYONCE, who Cee says commands the greatest stagecraft at the moment after watching her perform live. However he still can’t do without listening to music from rap icon TUPAC of blessed memory and the late Bob Marley because of the message their music carry. Ludacris has got the humour which rap music has been craving for today’ he says yet he prefers the way T.I. presents himself.

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Apart from the disc jockeying Lovin C often organised Inter School Rap Contests, fashion shows, Dancing competitions and Beauty Pageants at a popular joint in the heart of Kumasi called THE SPHINX and also at The UST POOLSIDE and City Hotel. Cee points out that this was where talents like Lord Kenya, Okyeame Quame and Hakeem of TV3 mentor-fame were unearthed. Also outdoored at the time were Accra-based NANANOM comprising Sidney, Jyoti and Omanhene Pozo whose debut single “Agoro” was at the embryonic stage.

William des Bordes has also hosted shows for the late South African reggae star LUCKY DUBE and Ghana’s Afro pop icon KOJO ANTWI among others in Ghana and also the ever popular MR FLEX at the Kwame Nkrumah University for Science and Technology (KNUST) GREAT HALL all to the admiration of the audience.

I still miss playing alongside DJ/Artiste Azigiza Jnr, Fiifi Pratt and Joe Davies at GLENNS NIGHT CLUB, MIRACLE MIRAGE and FOX TRAP.

Mark Okraku Mante of TV3 MENTOR fame who at that time was DJ at BALM TAVERN and also sold records to me is also one person I will not forget. William is forever thankful to Ghanaians for their immense support and prayers even in difficulties.

In 1995 The Thomson Foundation in Co-operation with the British Council awarded a certificate in investigative reporting and feature writing to William for excelling in that area of journalism.

CEO’s started poaching from every corner to strengthen their programmes in that same year. I recall having to turn down an offer from KKD to join SUNSHINE RADIO (now CHOICE FM) 102.3 FM in Accra because I just couldn’t imagine leaving all the goodies in Kumasi behind”. He made up his mind to stay forever with GBC but was not able to withstand the pressure because the private stations were giving their on-air personnel more room to excel but it was the reverse with GBC because of bureaucracy.

Cee nearly joined Luv 99.5 FM the sister radio station of multimedia broadcasting service’s Joy 99.7 fm in Accra and served as a member of that team that did the auditioning and recruitment for Luv FM before they started broadcasting in Kumasi in 1998.That team included the late Dusty Wayne, Mark Okraku Mante, Cox Tamakloe, Ananaa Annan, Kwame Okai, Alhaji Addo and Theressa.

As a matter of fact Lovin Cee was the first Presenter/DJ on Luv 99.5 FM playing the test transmission for three weeks singlehandedly with occasional support from Kwame Okai(Coach Israel) while the likes of Nuamah Fameyeh who later became the General Manager, were doing the monitoring as to how far the station could travel within the Ashanti Region. Among the staff recruited for Luv FM were Okyeame Quophi now with HITZ FM and TV Africa in Accra, Akosua Dwomoh Fokuo and Lawrencia Thompson. Cee did this job for multimedia while still working for GBC because of the way the national broadcaster functioned then preferring old hands to up and coming talents.

Lovin C left for Kapital Radio 97.1 FM in 1999 after he was hired by the General Manager then Judith Agyeman and rose to become the Programmes Director in 2000. KAPITAL RADIO won the NATIONAL MILLENIUM EXCELLENCE AWARD in that year and William des Bordes was voted the RADIO PERSONALITY OF THE YEAR 2001/2002. His passion for sports also shone when in 2001 he covered partly the CAF Cup final match between Kumasi Asante Kotoko and WAC of Morocco for the British Broadcasting Corporation (BBC) which the latter won on the away goal rule. Ben Dotsei Malor and Martin Davies of the BBC were very helpful at that time he says. His colleagues at Kapital Radio then included Kafui Deh, Chris Attoh (now with the Charterhouse events management team), Patti Daps, Daryl Eshun, Akua Adubea Obeng, and Rev. Joshua Kas Vorsah.

In 2001 Deutsche Welle Radio Germany’s International broadcaster and that country’s version of CNN, BBC, VOA, etc organised a course on BROADCAST MANAGEMENT FOR PRIVATE RADIO AND TELEVISION STATIONS for all re broadcasters around the world in Cologne Germany for over 30 programme executives and CEOs in managerial positions around the world.

William excelled and was rewarded by the German government together with Deutsche Welle. He was then approached on the sidelines by the Head of the English Service at the time Susan Killick and confronted with that difficult question whether he was ready to switch camps and he responded in the affirmative. William des Bordes aka Lovin C (Editor/Anchor at DW) was hosting the 30-minute daily current affairs programme NEWSLINK FOR AFRICA for the past 5 years and was also Editor for that programme.

During the 2006 World Cup in Germany he covered most of the matches involving the African teams at the tournament. He says working with greats like Tony Durnham,Rick Demarest, Brian Pickering, Diet Simon, Meggin Leigh Doody, Susan Killick, Ian Johnson, Sue Cox,Mark Caldwell, Alex Sisto, Grahame Lucas, Uta Thoffern among others at Deutsche Welle, has really enriched his presentation. His most memorable time at DW was when he was called to lecture a group of graduates from the United States of America, on how developing countries report issues of pollution in the media in Africa and also to take employees of the UNITED NATION’s(UNFCCC) through how to answer questions during TV interviews at the Deutsche Welle Radio Training School.

William des Bordes aka LOVIN CEE became the first person to interview Ghana’s former President J.A. Kufuor while in office, on phone in the year 2000 after he won the Presidential election on KAPITAL RADIO’s morning show called DAYBREAK and followed it up by interviewing his wife Mrs Theressa Kufuor. He also interviewed Ghana’s former first lady Nana Konadu Agyemang Rawlings, renowned Pan-African writer Professor Ali Mazrui, Nana Akufo Addo, former Liberian President Gyude Bryant after Charles Taylor went into exile and Jendayi Frazier of the US State Department overseeing the friction between Ethiopia and Eritrea in the horn of Africa region. William also interviewed Ghana’s current President John Mahama.

Other interesting interviews include those with African Best footballers like George Weah,Roger Milla,Kalusha Bwalya,Abedi Ayew Pele, JayJay Okocha and some Human Rights activists around the globe. Some hardline rebel leaders on the African continent and former leaders like Nigeria’s General Abubakar, Kenya’s Raila Odinga, renowned Togolese opposition leader Gilchrist Olympio, Zimbabwe’s Morgan Tsvangirai and his wife plus the Head of the ACP countries Dr. Mohammed Ibn Chambas have also taken their turn on NEWSLINK FOR AFRICA which he hosted.

Lovin Cee is currently with Fox fm 97.9MHz in Kumasi where he host the station’s drive time show.