Clara Amfo Quits L’Oreal Campaign In Support of Munroe Bergdorf

Clara Amfo has asked for her images to be removed from the campaign (Picture: Getty)

Clara Amfo has quit the L’Oreal True Match campaign after transgender model Munroe Bergdorf was dropped for social media posts about systemic racism.

The Radio 1 DJ and model is the latest to speak out in support of Bergdorf, after the trans model posted in the wake of Charlottesville last month.

In an Instagram photo posted over the weekend, Amfo wrote: ‘Not even a week ago I was proud to announce that I was to be in the same campaign as Munroe.



‘A trans woman of colour who @lorealmakeup hired to sell make up because of who she is.

Clara has asked for her images to be removed from the True Match campaign Picture Loreal.jpg

‘Who she is, a woman who wrote a nuanced post on institutional racism and white supremacy in relation to Charlottesville and how the foundations of those heinous ideals trickle into every facet of our society.

‘A newspaper took her post out of context and span it as “a rant” with the most basic of dog whistle politics to rally people against her.

‘She has now been dropped from the campaign because L’Oreal feel that she is “at odds with our values”… If she’s not “worth it” anymore, I guess I’m not either.’

Amfo then signed off the post with #IStandWithMunroe – the hashtag used by the model’s supporters. It has been used thousands of times on Twitter and Instagram.

Not even a week ago I was proud to announce that I was to be in the same campaign as Munroe. A trans woman of colour who @lorealmakeup hired to sell make up because of who she is. Who she is, a woman who wrote a nuanced post on institutional racism and white supremacy in relation to Charlottesville and how the foundations of those heinous ideals trickle in to every facet of our society. A newspaper took her post out of context and span it as “a rant” 🙄 with the most basic of dog whistle politics to rally people against her. She has now been dropped from the campaign because L’Oreal feel that she is “at odds with our values”…..If she’s not “worth it” anymore, I guess I’m not either. #IStandWithMunroe

A post shared by Clara Amfo 💛 (@claraamfo) on

Bergdorf’s initial Facebook post was written in the aftermath of the Charlottesville tragedy last month, in which Heather Heyer, 32, was killed by a white supremacist for protesting against a neo-Nazi march.

She had written: ‘Most of y’all don’t even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour.

‘Your entire existence is drenched in racism. From micro-aggressions to terrorism, you built the blueprint for this shit.

‘Come see me when you realise racism isn’t learned, it’s inherited and consciously or unconsciously passed down through privilege.

‘Once white people begin to admit their race is the most violent and oppressive force of nature on Earth… then we can talk.’

Her comments were taken as a criticism of all individual white people, rather than a critique of the institutions and structures that oppress non-white people and allow racism to flourish.

As a result, she was promptly dropped by L’Oreal.

Bergdorf later told The Guardian that she didn’t regret the posts.

‘I don’t regret what I said,’ she told the paper. ‘I’m an activist. Being an activist means calling people out, not just saying what everyone else is saying and what everyone else wants to think and upholding the common consensus.

‘L’Oreal knew that when they hired me.’