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South African rap star Cassper Nyovest is one of other fearless stars from the world to be featured in Season 2 of Sprite Limelight Season 2.
- Following a sizzling debut last year, Sprite Limelight is back, led by Ryan Tedder as producer with a global artist lineup featuring Feid, Lay Zhang, Lexa and Cassper Nyovest.
Sprite is back for the second year of its global music program, Sprite Limelight, and they’re bringing the star power. The program was created to bring together an exceptional collection of fearless international artists with focused, creative points of view, to create original songs via an innovative format: one hook and many beats.
This year sees the brand partnering with 3x Grammy-awarding winning writer, producer, and lead singer of OneRepublic, Ryan Tedder, to kick off the second season, along with a stellar lineup of artists hailing from across the world: Feid, Cassper Nyovest, Lexa, and Lay Zhang.
“I’m so excited to be the lead artist for Sprite Limelight Season 2,” Ryan Tedder said of the partnership. “Creating the hook and the theme for Sprite Limelight Season 2 and seeing how other artists around the world take that, run with it, and create something entirely fresh with an empowering message and interpretation – it’s beautiful and I’m genuinely so happy to be a part of it.”
For this year’s program, Tedder provided a central hook and lyric, from which each of the four artists created an empowering original song around Tedder’s hook.
Designed to support its global brand narrative, Heat Happens, Sprite aims to help Gen Z stay cool in the face of everyday moments of heat, based on the insight that music is where they go, to switch off and clear their heads.
Sprite Limelight Season 2 debuts on May 3, 2023, with a program trailer on YouTube, introducing the artists and teasing their song-creation journey.
Source: Billboard
