- Kyle Loftis founded one of the biggest viral car video hubs on the internet. He passed away on Tuesday.
Kyle Loftis, the founder of viral street racing and car culture hub 1320video, has died. He passed away Tuesday night, according to representatives of the outfit.
His company shared the sad news via Facebook, saying:
“We are extremely saddened to share that Kyle Loftis, the founder of 1320video, passed away last night. We are in a state of shock.
Kyle’s passion for motorsports inspired millions of people around the world, and we will never forget what he has done to grow our beloved sport. Kyle was a beam of light at every gathering… His enthusiasm, kindness, and creativeness was contagious.
Let us pray that Kyle is in a better place.”
Kyle Loftis transformed underground street racing into mainstream entertainment. He started 1320 Video in 2003 with a simple mission: capture the raw energy of the automotive world. His green-tinted home videos showcased some of the world’s quickest and fastest street cars, from illegal drag races to dyno competitions.
What began as a passion project evolved into the most respected automotive media outlet on the internet.
His channel covered Cash Days events, roll racing, and car shows that larger outlets ignored. This grassroots approach connected Loftis directly with millions of car enthusiasts who craved authentic, unfiltered automotive content. He proved that filming from street level could compete with professional production budgets.
Under Loftis’ leadership, 1320 Video grew into a multimedia powerhouse spanning YouTube, Facebook, and Instagram. The company accumulated nearly 4 million YouTube subscribers and over 10 million fans across all platforms. His team travelled globally to find unique cars, cultures, and drivers, establishing a Midwest base while maintaining international reach.
The content formula worked because Loftis authentically lived the culture. His passion for high-performance vehicles wasn’t manufactured for cameras. He appeared in countless videos, mentored emerging creators, and remained accessible to his community even as the channel exploded in popularity.
1320Video became an incubator for modern automotive personalities. Most notably, Loftis mentored Garrett Mitchell, better known as Cleetus McFarland, helping launch his career before Mitchell became a major YouTuber and owner of the Freedom Factory race track. Last year, Mitchell gifted Loftis a new Chevy Corvette ZR1 to honour their relationship and Loftis’ contributions to the industry.
Loftis had recently recovered from a severe crash that occurred in December 2025 while filming for the channel. He was involved in a violent collision during street racing documentation, an incident that shocked the community. His recovery demonstrated his resilience and commitment to the brand he created. He returned to the public eye, showing his characteristic determination to keep 1320 Video operating at full capacity despite the traumatic incident.
The company staff immediately rallied around him during his hospitalization and recovery period. His return signalled that neither accidents nor setbacks would slow the momentum of his life’s work.
Those close to him expressed admiration for his strength and unwavering dedication to automotive content creation.
