Legendary Ghanaian actor Oscar Provencal popularly known as Inspector Bediako has advised film producers in Ghana to look out for the growing distribution options available to them before resorting to giving their content out to TV stations for free.
In a recent interview on The Breakfast Show on GTV followed by Ghana’s Hub For Pop Culture & Urban Entertainment – www.nnydjlive.com, the actor who is well known for his role in popular 90’s TV series Inspector Bediako and Deadly Voyage stated the changing times especially with regards to technology required that film producers looked out for new opportunities.
“If you are a producer, you would want to do the cinema network, sell to as many Ghanaians as possible before you put it for free on TV. Where is the incentive for someone to go out there and buy your content when everybody is watching it for free,” he quizzed.
“We went into a phase where Ghanaian films were being shown everyday on TV but TV is the last place you want to put your content in Ghana because they don’t pay. With this, a lot of people thought the industry was on the rise, however, it was on the ground because there was very little happening.”
Speaking on the recent state of cinemas across the country, Oscar Provencal advised saying, things would not remain the same even when cinemas were opened and for that, it is only important that film producers who are investors look out for other avenues including Netflix, Showmax, Amazon, YouTube etc to make the return on their investments.
“We’ve had pockets of success with the Shirley Frimpong Manso’s, Yvonne Nelson and a host of new producers and I think going forward, we are no longer going to have the in your face industry. Even if the industries are opened, how much money are you going to get from premiering? So now you have to figure out how to do it with the YouTube, Showmax, Amzaon Prime etc. You need to produce the right quality and the right content that will attract the audience to buy’