Contrary to wild rumours and speculations fast spreading on social media that the recent anti-skin bleaching and toning call by beautiful Ghanaian actress and co host of New Day on TV3, Ama K. Abebrese is a call to slap it in the face of other well-known figures in the Ghanaian arts industry who are allegedly bleaching, Ama has laughed it off and described such comments as hilarious.
In an interview with www.nydjlive.com, Ama K. Abebrese stated the comments by a section of the populace were hilarious and just an attempt to get her off track.
“I just find it so hilarious that in a society where you don’t have to look far to see somebody that bleached, you going to pick on a few group of people to drive home a point?”
She explained the statistics concerning bleaching were alarming hence the interest to initiate such a campaign to let people known of the damning effects skin bleaching which has now been branded as toning.
“Statistics state that 60% of the Ghanaian population (over 25 million) have at one point in time bleached so why would I just waste time and resources to pick on any actor or actress? How many actors and actresses do we have in Ghana and how many of them bleach? Even if there are, the percentage would never ever equal that of the bigger population which we are even looking at so these rumours and speculations are just not necessary”
The campaign which kicked off on social media has attracted a lot of interested parties including advertising agencies who have contributed in mounting giant billboards across the country.
Looking at the way forward for the campaign, Ama K.Abebrese explained the ambassadors for the campaign will take to road tours where they would visit various schools across the country to speak to these issues. She stated the tour will also to seek to find out from people why they bleached and the reasons for placing priorities on light skin.
She asked Ghanaians especially the youth to be proud of their different skin tones whether dark or light-skinned.
Ambassadors for the campaign so far include Ama K. Abebrese, Paulina Oduro, Nana Ama McBrown and model Hamamat Montia and sponsored by by Ama K. Abebrese Foundation with support from DDP Outdoors Ltd, RVQ Visuals Studios, Dzidzis, The Wolfpack Life, Signature Qlass and media support from TV3, Citi FM, Daily Guide, Newsone, The Mirror, NYDJLive Media and The Finder.