Music Is A Very Expensive Business; Nobody Is Obligated To Help You – NAM1

Business executive and CEO of Zylofon Media, Nana Appiah Mensah has joined ongoing conversations about a call for Nigeria to open its doors for Ghanaian and other African musicians.

The CEO who has for a long while gone low key due to the turbulence with his business operations in a note opined that music was a serious business and that no one was obliged to help the other.

He also hinted of a possible return to his business which pushed a number of musical artists.

He wrote;

“Music is an exportable commodity. A serious business for that matter. It goes beyond going to others with a cup in hand. Nobody is obligated to “help” another regardless of the relationship, it’s just courtesy. A decision to return a good gesture is a personal, courteous and reconciliatory resolve.

If you decide to be porously generous, it’s ok but please do it without expecting anything in return. That way, you don’t get disappointed much less, hurt. The conversation must not be a question of, which terrain is friendly at promotions and by extension, patronizing or consuming foreign products/contents.

Promotion is a service, thus, third parties’ business, if you have the wherewithal you can always GO GET IT anywhere globally.

Music is a very expensive business; IT’S CAPITAL-INTENSIVE, its work-input mostly doesn’t equate to the work output.

Music, like any product regardless of the quality, if it’s adequately and efficiently advertised-promoted, consumers would patronize it except that you may not have referrals if it’s of low quality, but I bet a sizable number would patronize it for the producer/artiste to maximize profit.

The solution goes way beyond the rhetorics, there must be a deliberate policy with affirmative action on the music business, especially music imports on several fronts, as it is with most commodities imports globally. There is a very good reason why, of which I support, whether you like or not, regardless of your status if you prefer rice meal anywhere in Nigeria, it has to be Nigerian locally produced rice, regardless of international trade conventions.

In Ghana, for example, the media/promoters must raise their promotional rate cards a bit for all foreign products and that very much includes foreign music, the mass media, both traditional and new media, must rethink the almost promotional freebies in the name of establishing contacts, getting eyeballs or listeners and the very locally “defective” Ghanaian hospitality.

The State must set quite high and stringent criteria for event organizers hiring and granting permits for external artists who wish to perform at domestic events, ensure a little bit more tax standards for foreign performing artists within its jurisdiction etc.

This is very basic, even foreign students anywhere in the world pay a little more than nationals. It’s time to truly domesticate until we fix our industries and are at par with our contemporaries, then we can start admitting concessions.

I still believe #GhanaShallProsper with “Ghana beyond Aid”. Until we decide to truly help ourselves, nobody would. It’s time to cut off the divisiveness, inspired by the unnecessary rivalry and competition.

We at Zylofon this year, by the grace of God, would “bury the dead” and start off again strongly, where we left off in order to keep contributing to this industry.

My resolution for 2022 is to see a much more UNITED ARTS INDUSTRY, with a common purpose so we can all put our hands to it, WHEN we succeed the world would automatically pay attention as success naturally vibrates and attracts.

Happy new year. #GhanaShallProsper.”

 

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