For a while, many across the African continent have expressed concerns over increasing cost of subscription for the various packages available on the DSTv.
These concerns come especially at a time where most countries are experiencing financial and economic hardships. A case at hand is in Ghana where many cry they are unable to watch these channels due to power crisis yet they need to pay for the same service.
Good news is here!! Multi Choice Africa is seriously considering affordable price packages for the African continent without losing sight of quality content and entertainment for all subscribers.
Responding to questions on costs for various bouquets during a press conference held at the Outigger beach Resort in Mauritius where hundreds of special invited guests including Ebenezer Donkoh of www.nydjlive.com were present, Tim Jacobs, CEO of Multi Choice explained his outfit is strategically looking at possible ways of serving their subscribers with great content yet without putting so much burden on them.
Citing the Nigerian market as an example , Tim explained a majority of the subscribers were self employed which implied they did not have a cut out pay each month hence the need to make make suitable plans to make such people afford the services Multi Choice Africa provides.
Although he admits the cost of creating in house content, purchasing content and buying rights for sports events were extremely expensive due to increasing competition, he believed that puts them on their toes to do more.
Reacting to the dominance of Nigerian content on Africa Magic, M-Net Regional Director for West Africa, Wangi Mba-Uzoukwu disclosed to www.nydjlive.com that the company was helping train directors and producers from all across West Africa to provide enough quality content that can make a cut for it’s audience.
“We buy content that is available and we buy content across West Africa and we do have Ghanaian suppliers that we work with and as long as we begin to see content coming out of the regions, they come to us, we will acquire.”
“We also nurture the local suppliers in Ghana… to build a great content that we can also showcase on our channels,” she said.