Merqury Quaye Announced As Ghanaian Brand Manager For Soundcity

Brand activation icon Merqury Quaye has been named Brand Manager of Soundcity in Ghana. In this capacity, the former Atlantis Radio drivetime host will bring his wealth of experience as brand  manager for one of Africa’s most recognized music channels, Soundcity. He will co oversee all marketing partnerships and sponsorships, including Soundcity’s sponsorship of major entertainment events and it’s recently announced partnership with The Ghana DJ Awards. mercury

“We are delighted to have a person of Merqury’s caliber join us,” said Ebuwa Martins, Country Director of Soundcity in Ghana. “Merqury brings a superb knowledge of brand strategy and research. He understands a strong brand is one of a corporation’s most important assets, and as a person who has served the brand before as a presenter, we believe he will be focused on enhancing our brand equity in ways that benefit Ghanaian musicians and our fans across Africa.”

“By integrating brand strategy with marketing partnerships and sponsorships, we intend to help Ghanaian artiste gain maximum visibility across the continent and deepen their marketing prospects by promoting them on the Soundcity network,” Ebuwa added.

Merqury Quaye joins Soundcity from Celebrity News, where he was editor, presenter and producer.  “This is an exciting step for me,” Merqury said. “Soundcity is a continental brand that still has tremendous opportunities for growth in Ghana; the end results, uplifting of the Ghana music industry by promoting Ghanaian music videos across the African continent through our network.”

Soundcity Reaches over six million viewers across the continent, Soundcity is the foremost Africa based music/ entertainment station, with an earnest vision of securing the constant growth of African entertainment industry. Soundcity Music Channel poses to portray urban contemporary music to the world with some identifiable bias for local music.


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