For years unending, players of the Ghanaian entertainment industry have cried of not making enough out of their inputs but that may soon end as CEO of Zylofon Media, Nana Appiah Mensah has vowed to “this industry”.
This comes after a number of individuals had advised him to invest wisely and not spend money on Ghanaian musicians or celebrities since it would yield nothing just like some investors suffered heavily years back.
According to Nana Appiah who remains resolute and believes something good could be made out of the industry which is considered a ‘waste’ by many, his company intends to pay almost every creative person for their works.
In a post on Instagram, Nana Appiah Mensah writes;
“Based on the many comments on the subject as to whether or not; ARTS IS A LUCRATIVE VENTURE? the million and one answers all lies in ZYLOFON CASH.
This system shall create an arts regime where all artists, managers, beat makers, even backing vocalists, songs/script writers, promoters/marketers, dancers/choreographers, most importantly investors, nationals or expats and ALL RIGHT OWNERS would earn hard Cash💵 for the usage of their creative materials/properties by a means called ROYALTIES, which is pivotal in the creative arts enterprise worldwide.
I’m glad by yesterday’s topical discussion, following the many views, it emerged evidently clear that we have a very sensitive grave problem in our arts industry, identifying the problem is half the solution. Most importantly, lets dispel the misconception that, artists or as most people prefer to call them “celebrities” aren’t interested in investors having returns on their investments, I know they do, at least all the Zylofon signees does.
They all wish investors can earn and earn many more, just so others can follow suit except that, they can’t help it as they have a very minimal role to play in the realization of that desired goal.
Their job is to create and produce/record and I know all artists in Ghana discharge that burden happily and enthusiastically. The deficit here is an effective, efficient and very potent SYSTEMS & STRUCTURES that would be utilized to monetize the works these fine, hardworking and very committed Ghanaian artists or celebrities take lots of pains sacrificing many days and sleep times at nights recording. For example; @beccafrica and @stonebwoyb gave Zylofon an album each ( a product ) to sell in other to split shares as agreed.
At that point, their job is done. Therefore for anybody to say or even think that, these guys are lazy, insensitive, not committed, bent on causing losses or not great investments would be an unfair assertion to make and that misconception must be dispelled forcefully.
All Ghanaian artists and celebrities are well talented and are worthy of any investment. I urge all Artists to be of good cheer and encouraged. Hope is here. I SHALL FIX THIS INDUSTRY, SO HELP ME GOD.🙏”
To a few, it’s easier said than done but many others believe this is a step in the right direction and must be given all the necessary support.
Perhaps the saviour/Jesus Christ of the industry, Nana Appiah Mensah since the establishment of his media outfit Zylofon Media has invested heavily signing a number of top notch artists including Stonebwoy, Becca, Kumi Guitar and Obibini. Not just musicians, his outfit has also signed actors, actresses and other creative persons.