Ghana Withdraws From Miss Universe Following The Latter’s New Business Model

MALZ Promotions, franchise owners and organizers of the prestigious Miss Universe Ghana will no longer participate in Miss Universe (International).

This was contained in a statement made available to the media.

According to the organizers, the decision to withdraw from Miss Universe (International) was due to the “new and sudden implementation of the Miss Universe Organization Business Model under the JKN Global Group’s leadership” which they (MALZ Promotions) could not align with its “brand objectives.”

“The new and sudden implementation of the Miss Universe Organization Business Model under the JKN Global Group’s leadership are not aligned with MALZ Promotions’ brand objectives and would hence like to discontinue the relationship with Miss Universe,” part of the statement said.

According to the official document obtained by us, Ghana’s Hub For Pop Culture & Urban Entertainment News – the new business model of Miss Universe will subject each country to an evaluation. It also requires franchise owners in different countries “to provide a 2023 budget, marketing plan and overall vision for your partnership with the Miss Universe Organization.”

Again, the new business model states that one would be required to make the highest bid for the opportunity to hold the Miss Universe license in a particular country.

It stated;

“In the application, you will be asked for your highest bid for the opportunity to hold the Miss Universe license. Please be advised that proposed license fees deemed not aligned with market value in your region will be rejected. The increased revenue will help develop our support systems aimed at helping you generate additional revenue and enabling multi-year contracts.”

In October 2022, Anne Jakapong Jakrajutatip, a Thai businesswoman and transgender rights advocate purchased the Miss Universe Organization for $20 million.

She bought the organization from Endeavor Group Holdings Inc., which has owned the pageant since 2015.

In addition to serving as CEO of JKN Global Group, which bought the pageant, Jakrajutatip is also a reality television star in Thailand — appearing on the country’s versions of shows like Shark Tank and Project Runway, the outlets said.

Following the uproar and backlash on social media, Anne Jakapong Jakrajutatip in a post on Instagram wrote;

“Seems something got lost in translation and information. The request of submission was meant to give voice and agency to the current directors. A way that they can speak truth to what they believe their business is worth.

I saw some fake news, drama swirling plus some funny comments and doubt that how can someone criticize on something without getting the right info or interviewing anyone in the organization? Since when MUO said that the submission is all about the highest amount of money?

It’s making no sense to me and it’s not my biz integrity to do so! I respect everyone who always supports The Universe and would love to urge every one of you to listen before having the judgement.

I will be in Malaysia and Indonesia from this coming Friday, Feb 17th onward. The organization would love to give the transparency and would certainly be delighted to answer all of your questions. Thank you with LOVE!

For five years, MALZ Promotions, organizers of the Miss Universe Ghana actively participated in the Miss Universe Competition and worked fiercely to make a difference in the lives of many young Ghanaian women from all corners of our nation.

During this era, five dynamic and talented ladies were crowned Miss Universe Ghana, one of whom made it to the coveted TOP 16 at the Miss Universe Competition in 2017 – a milestone only a few have been able to achieve.

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