First Female Master Blender of Johnnie Walker Hosts Virtual Masterclass For Media Personalities
Johnnie Walker’s first female Master Blender, Emma Walker took members of the media on a whisky-tasting journey during a virtual masterclass on the 24th of January, 2023.
The virtual session, attended by select media and influencers from around the continent, gave participants exclusive access to experience the process of whisky making. Participants were taken through an immersive tasting experience with Emma Walker. They also got the opportunity to interact and learn more about Emma Walker’s journey in the whisky-making industry, the future of whisky and exciting innovations for the future.
The guests had the opportunity to be whisky blenders and tasters for a day during the session. They had the opportunity to ask a lot of questions regarding the blending and ageing process of whisky, as well as Emma Walker’s journey.
The virtual session was moderated by Julie Braham, the global brand director of Johnnie Walker, who also discussed the Scotch Whisky’s successes over the past 20 years and major plans and campaigns Johnnie Walker seeks to run. She remarked that the brand will continue to innovate and push the boundaries of what is possible in whisky, thus the audience should expect exciting things from Johnnie Walker.
Dr. Emma Walker is the first female master blender in the 200 years history of Johnnie Walker. She took over the reins from Jim Beveridge OBE who retired after a 40-year run at Diageo in 2021.