Fast rising actor and comedian Bismark Nii Odoi popularly known as Bismark the Joke is the latest to be hit by the realities of the law regulating the use of celebrities in advertising alcoholic beverages.
Expressing his frustration in a post on Instagram after losing a contract that could have put some cedis in his pocket, the actor went bonkers describing the law which bans celebrities and stars from advertising liquor as a “foolish law”.
Read his post unedited:
“So wait oo, this Ghana Food And Drugs Board People that they said celebrities should be ban from liquor adverts, I want to ask them this sensible question, if they use someone who’s not a star for the adverts and later the person becomes a star/celebrity what next , we should be very careful in this country hmmm …. Just lost a contract bcus of this foolish law #whatareyousaying #whatareyoutalking #Goddey #Godisthereason ……peace.”
Bismark the Joke is not the first star to speak against this law. Radio and TV presenter Afia Schwarzenegger, Kwame Djokoto and many others have registered their displeasure at the enforcement of such a law stating the law closes on stream of their income.
Although the law had been in existence, the Food and Drugs Board found the need to enforce it recently after many celebrities started acting as ambassadors for such products and advertising them.
The Food and Drugs Board argues that most of these celebrities are adored by kids hence advertising such products which are targeted at the elderly will indirectly cause children to go in for such products as well.