Adele breaks Taylor Swift’s Vevo Record with “Hello” Video


Adele’s comeback single, “Hello,” has only been out for a few days, but it’s already a massive commercial success. The song is not only expected to reach No. 1 on the Billboard Hot 100 chart next week, but the video smashed the record for most views on Vevo in 24 hours.

“Hello” racked up 27.7 million views in the first day, which broke the record set by Taylor Swift’s “Bad Blood” video, which reached 20.1 million views in 24 hours. The hype for Adele’s upcoming album, 25, is almost unbelievable at this point, as reports indicate that pre-orders for the project have already surpassed 200,000 units on iTunes. The album will be available online and in stores on Nov. 20, while you can check out the tracklist for the project here.

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